Marketing

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA

ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify...

A SURVEY OF THE EFFICIENT AND EFFECTIVE PERSONNEL MANAGEMENT IN SMALL AND MEDIUM SCALE INDUSTRIES [A CASE  OF IVO L.G.A]

 TABLE OF CONTENTS  Title Page Dedication Acknowledgment Table of Contents Abstract CHAPTER TWO:        LITERATURE REVIEW CHAPTER THREE:            RESEARCH METHODOLOGY CHAPTER FOUR:     PRESENTATION AND ANALYSIS OF DATA CHAPTER FIVE:       SUMMARY OF FINDING, RECOMMENDATIONS AND...

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS

ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading...

STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET. (A CASE STUDY OF NIGERIA BREWERIES PLC ABA)

ABSTRACT  Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan...

AN EVALUATION OF THE COST OF PACKAGING AND IT’D IMPLICATIONS ON THE PROFITABILITY OF A MANUFACTURING ORGANISATION

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We...

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A  CASE STUDY OF BLANCE COSMETICS ENUGU)

 ABSTRACT This research work is centered on the effectiveness of personal selling strategies in the marketing of cosmetics. It is necessitated by managerial uncertainty with...

THE INFLUENCE OF SALES PROMOTION ON CONSUMERS BRAND LOYALITY IN THE SOFT DRINKS INDUSTRY(A Case Study of Nigerian Bottling Plc, Owerri)

ABSTRACT   This project is designed to give an insight on the influence of sales promotion on consumers brand loyalty with reference to Nigeria Bottling Company...

SMALL-SCALE INDUSTRIES DEVELOPMENT: PROBLEMS AND PROSPECTS

ABSTRACT THIS RESEARCH IS AIMED AT SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL-SCALE INDUSTRIES ARE THOSE INDUSTRIES THAT ARE PRIVATELY OWNED BY...

THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC)

 ABSTRACT  Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose...

THE ROLE OF  PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE(A CASE STUDY OF FIRST BANK OWERRI BRANCH )

ABSTRACT This study examined the role of product management in the marketing performance of bank service. Some of the objectives of this study were. The population...

IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE

ABSTRACT Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed...

 THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT (A CASE STUDY OF CONSOLIDATED BREWERIES  PLC AWOOMMAMMA IMO STATE

 THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT (A CASE STUDY OF CONSOLIDATED BREWERIES  PLC AWOOMMAMMA IMO STATE  ABSTRACT The major...

THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES

ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as...

THE IMPACT OF PRODUCTION QUALITY ON CONSUMER BRAND LOYALTY.(A CASE STUDY OF NIGERIA BOTTLING COMPNAY PLC ABA ).

ABSTRACT This topic of this project is the impact of production quality on consumer brand loyalty its objective was to determine how product quality command...

ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH

ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH   (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for...

THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT. (A CASE STUDY OF ONITHA TEXTILE MILLS PLC ONITSHA TEXTILE

ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This...

TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS

TRADE FAIR AS AN INSTRUMENT OF PROMOTION   LOCALLY MANUFACTURED   GOODS  ABSTRACT This study which   is  on  trade  fair   as  an  instrument  the  promoting  manufactured  goods  in ...

THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT  (A CASE STUDY OF NIGERIA POST AUTHORITY IN ABA ABIA STATE)

ABSTRACT There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in...

PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS

PACKAGING AS PROMOTIONAL TOOLS  IN THE MARKETING OF BEAUTY CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU) This research project is very crucial study for petals...

THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The...

RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION

RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC  AN EVALUATION ABSTRACT         This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives...

MARKETING SEGMENT AS A TOOL FOR ACHIEVING ORGANIZATION SALES OBJECTIVES  (A STUDY OF NIGERIA BOTTLING COMPANY PLC OWERRI IMO STATE)

 ABSTRACT It has been stated that production is not complete until the product reached to the final consumers. Consumption is the sole purpose of production,...

THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ON NITEL PLC OPERATIONS

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement...

THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT INDUSTRY.

THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT INDUSTRY. (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals...

THE IMPACT OF NAFDAC ON MARKETING OF DRUGS

ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is...

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  • MOST READ PROJECTS

    DESIGN AND IMPLEMENTATION COMPUTERIZED POWER MONITORING SYSTEM

    ABSTRACT This project research is focused on show-casing the means of monitoring the distribution of electrical power across local stations using computerized systems. It examines...

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    ABSTRACT This research work will the be examining the impact of the computerized accounting system on the success of a business organisation using the United...

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    CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROND OF THE STUDY Every business firm normally will like to know how it perform over a period of time this leading to a...

    IMPROVING THE PERFORMANCE OF SMALL SCALE BUSINESS THROUGH EFFECTIVE BUDGETARY CONTROL

    ABSTRACT This study was undertaken to verify how much effective budgetary control contributes organization survival. The objective are focused on determining whether budgeting is an...

    CAUSES AND EFFECT OF ALCOHOLISM AMONG YOUTHS

    CAUSES AND EFFECT OF ALCOHOLISM AMONG YOUTHS CHAPTER ONE 1.1     INTRODUCTION The oxford advanced Dictionary (7th edition) describe the term alcoholism as “the medical condition caused...

    THE PROBLEMS OF EFFECTIVE UTILIZATION OF REVENUE AVAILABLE TO LOCAL GOVERNMENTS IN NIGERIA 2

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    TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS

    ABSTRACT Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass...

    AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA

    ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify...

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      CHAPTER ONE 1.1    INTRODUCTION Reading through African novels, this research work was triggered by a lot of borrowing from oral traditional aesthetics into the written form...

    AN INVESTIGATION INTO THE FACTORS THAT INFLUENCE STUDENTS MISBEHAVIOUR AND FACTORS THAT DETERMINE QUALITY EDUCATION IN NIGERIA TERTIARY INSTITUTIONS

    CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY The concept of quality has attracted many definitions from several scholars. Kalusi, (2001) argued that quality is a...